Planting Equipment Sales Opportunity Seeds

This is the one where Kelli & Dan are talking the benefit in building customer relationships and the art of seed planing for future sales and greater product inclusion.

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CMAHC
The Council for the Model Aquatic Health Code promotes health & safety at public swimming pools

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Transcript

[Opening music]

Kelli: Welcome back to another episode of Talking Pools, the podcast for service-related small business owners in the pool industry. I'm your host, Kelli, and joining me today is my co-host, Dan. How are you doing, Dan?

Dan: I'm doing great, Kelli! Excited to dive into today's topic and share some valuable insights with our listeners.

Kelli: Absolutely, Dan! Today, we have a topic that's all about maximizing your pool cleaning visits to plant seeds for future pool equipment sales. Many service providers focus solely on the immediate tasks at hand, but there's often a missed opportunity to build relationships and generate future business. Let's start by discussing why it's important for small business owners in the pool industry to plant those seeds during their cleaning visits.

Dan: That's a great point, Kelli. When you're performing routine pool maintenance, you have a captive audience—homeowners who are invested in their pool's well-being. By taking the time to educate and inform them about potential equipment upgrades or enhancements, you position yourself as a trusted advisor. This not only helps to build loyalty but can also lead to additional sales in the future.

Kelli: Absolutely, Dan. So, let's dive into some practical tips for our listeners. The first step is to establish a rapport with your customers. When you arrive for a cleaning visit, take a few moments to chat with the homeowners. Ask them how their pool has been performing, if they've noticed any issues, or if they have any questions or concerns. This shows that you genuinely care about their pool's well-being and opens the door for a conversation about potential equipment upgrades.

Dan: That's right, Kelli. Once you've built that rapport, it's time to start planting the seeds. During your cleaning visit, take note of any equipment that might benefit from an upgrade or replacement. It could be an aging pump, a worn-out filter, or outdated automation systems. When you finish the cleaning and testing, share your observations with the homeowners in a professional and informative manner.

Kelli: Absolutely, Dan. It's important to educate your customers about the benefits of new equipment. Highlight how a more efficient pump can save on energy costs or how an advanced filtration system can improve water clarity and reduce maintenance. Paint a picture of how these upgrades can enhance their pool experience and make their lives easier.

Dan: And don't forget to mention any current promotions or special offers you might have. This adds an extra incentive for homeowners to consider investing in new equipment sooner rather than later. Remember, the goal is to create a sense of urgency while still providing valuable information and guidance.

Kelli: That's a great point, Dan. Now, let's talk about follow-up. After your cleaning visit, send a personalized email or make a phone call to your customers. Thank them for their business and reiterate the benefits of the suggested equipment upgrades. This additional touchpoint reinforces your expertise and keeps the conversation going.

Dan: And if a customer expresses interest in the equipment upgrade during the initial conversation or follow-up, be prepared to provide a quote or estimate promptly. Quick response times demonstrate professionalism and help keep the momentum going. You want to strike while the iron is hot.

Kelli: Absolutely, Dan. Now, before we wrap up, let's remind our listeners about the importance of patience and persistence. Not every customer will jump on board right away, and that's okay. Planting seeds is a long-term strategy, and it may take time for homeowners to make a decision. Continue to provide excellent service, maintain regular communication, and be there for them when they're ready to make that upgrade.

Dan: Well said, Kelli. It's all about building trust, nurturing relationships, and positioning yourself as a knowledgeable resource in the pool industry. Remember, even if a customer doesn't make an immediate purchase, they may refer you to friends or family who are considering pool equipment upgrades.

Kelli: Absolutely, Dan. Word-of-mouth recommendations can be incredibly powerful in this industry. So, always strive to exceed your customers' expectations and leave a lasting impression.

Dan: And that wraps up today's episode of Talking Pools. We hope you found our tips on planting seeds for future pool equipment sales during cleaning visits helpful. Remember, by taking the time to educate and inform your customers about potential upgrades, you're not only providing a valuable service but also creating opportunities for future business growth.

Kelli: That's right, Dan. As always, if you have any questions or topics you'd like us to cover in future episodes, please reach out to us. You can find us on social media or send us an email. We love hearing from you.

Dan: Thanks for tuning in, everyone. Until next time, keep making those pool visits count and growing your business. Take care!

[Closing music]

[End of transcript]